Cricket meets climate action as the Punjab Kings (PBKS) join forces with WWF-India as Earth Hour Water Ambassadors, leveraging their IPL platform to champion water conservation. The initiative, timed with World Water Day (March 22) and Earth Hour (March 29), urges fans to #BeWaterWise and participate in the global “lights-off” movement.
Campaign Goals and Celebrity Backing
PBKS CEO Satish Menon emphasized, “Cricket unites millions—we’re using that power to drive eco-conscious choices.” Players will don blue armbands during matches, symbolizing their commitment, while social media campaigns challenge fans to reduce shower times and fix leaky taps. The initiative has garnered support from UN Environment Ambassador Dia Mirza and chess legend Viswanathan Anand, who tweeted, “Every drop saved is a victory for our planet.”
WWF-India’s Vision
Ravi Singh, CEO of WWF-India, highlighted the urgency of water security, noting, “40% of India’s population will be water-stressed by 2030.” The partnership includes school workshops in Punjab and Rajasthan, teaching rainwater harvesting and pollution reduction. PBKS’s Dharamsala stadium will also install water meters to monitor usage, setting a precedent for sports venues nationwide.
Fan Reactions and Call to Action
Supporters have embraced the cause, with #PBKSBlueArmy trending as users share water-saving hacks. Chandigarh resident Rohit Mehta said, “It’s inspiring to see my team lead beyond the field.” As Earth Hour approaches, PBKS aims to turn 60 minutes of darkness into a lifetime of environmental stewardship—proving cricket’s role in fostering a sustainable future.